Scratching the PR Scab

Leave old wounds alone.

This adage applies as much to corporate crisis management as it does to interpersonal relationships.

When a company can’t shake off the last big disaster (example: if the CEO keeps mentioning ‘the incident’ at meetings), the effect could be insidious.

Even if it is with good intentions in mind.

I believe a company cannot be run well with some part of its drive based on fear. That aside, getting too hung up on old wounds also means that the organization will probably box itself in with regard to its environmental scanning and issues tracking processes of crisis communication.

The result? Failure to anticipate and avert crises of a different nature than the last one.

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