PR Does Not Go With Pomposity

December 27, 2009 at 7:52 PM · Filed under Corporate Communications, Crisis Communications, Public Relations and tagged: budget, budgeting, client, client relations, corporate spending, spending

If your client gives you an astronomical budget for their PR campaign, does it make you happy?

It shouldn’t.

With increasing public scrutiny on big businesses and organizations, financial prudence and accountability is often the most important factor in keeping corporate reputation afloat. So when your client bestows a huge PR budget on the firm, it is not a blessing. Instead, such pecuniary openhandedness can augur a potential crisis that can derail the entire PR effort.

A lack of restraint on corporate PR spending can lead to a public relations fallout that may well spill over to your firm. Like the proverbial partner-in-crime, a PR budget that is perceived to be exorbitant by the publics conveys the message that the client’s firm lacks prudence and proper judgment – a surefire dealbreaker in this day and age for potential clients.

Hence, it is wise to tackle PR campaigns rather frugally in order to safeguard the reputation of both client and firm. In addition, firms should continue to put due emphasis on helping clients save money, not just spend it.

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